Branding • Packaging • Illustration •

Branding • Packaging • Illustration •

Bringing ideas to life through illustration and storytelling.

Poyant Studio is the art and design studio of Tyler Poyant dedicated to bringing your ideas to life through captivating illustrations, strategic branding solutions, and compelling storytelling.

Located in Salem, MA (or wherever there is decent WiFi)

Awards: The Dieline Awards 2023 (Functional Beverage NFT)

    • Illustration & Art Creation

    • Packaging Design

    • Brand Identity Systems

    • Merchandise Programs

    • Creative Direction

    • Strategy & Messaging

    • XTRATUF

    • Brunt Workwear

    • Mattel

    • PUMA

    • Find the Good

    • Cape Clasp

    • Leisure Project

    • Aquatic Brewing

    • Craft Roots Brewing

    • Lionsgate

    • LovePop

    • Costco

    • & Many More…

    1. Kick-Off

    2. Discovery and Trend Studies

    3. Sketch Phase

    4. Final Art Creation

    5. Round of Revisions

    6. File Prep and Hand-Off

Start A Project
My process designing a hoodie for @xtratuf #graphicdesign #process #illustration #merch #logo
My process designing a hoodie for @xtratuf #graphicdesign #process #illustration #merch #logo
Making Halloween a little more sharky one design at a time 🦈 I love a tradition and making these tees for @capeclasp has been a blast every year. Comment below which one is your favorite from over the years! 🎃 Happy Halloween!! #halloween #shark #ocean #illustration #graphicdesign #merch
@dunkin what do you think? #salem #dunkin #merch #halloween
Sneak peak at some of the branding for the new line Out of the Ordinary by @xtratuf | @xtratuf.ooto Full case study coming soon 👀 #branding #logo #render #designer #graphicdesign #xtratuf #freelancedesigner
Sneak peak at some of the branding for the new line Out of the Ordinary by @xtratuf | @xtratuf.ooto Full case study coming soon 👀 #branding #logo #render #designer #graphicdesign #xtratuf #freelancedesigner
Pie in the Sky label design and illustration for @aquaticbrewing Swipe ➡️ for a peak into my process #illustration #beerlabel #beverage #brewery #graphicdesign
Pie in the Sky label design and illustration for @aquaticbrewing Swipe ➡️ for a peak into my process #illustration #beerlabel #beverage #brewery #graphicdesign
The process of creating #merch from sketch to photoshoot ✏️➡️📸 Ripple design for @xtratuf F25 collection #design #illustration #drawing #sketch #tshirt
The process of creating #merch from sketch to photoshoot ✏️➡️📸 Ripple design for @xtratuf F25 collection #design #illustration #drawing #sketch #tshirt
@xtratuf is build for the outdoors so I figured their logo needed to go for a dip! 🌊 This is 1 of 9 designs I made for their Fall 2025 merch collection - all now available on their website 🐟 To achieve this look I overlayed their logo with a spiral effect and combined both to make the ripple look natural, yet legible. The final design works as a clean 1-color graphic and was able to be screen printed on apparel and produced as a PVC patch for hats 🧢 Want to see more? My case study on the project is now live on my website at the link in bio 🙌🏼 #merch #xtratuf #illustration #graphicdesign #art #freelance
Dream Job for CraftRoots Brewing ➡️ Swipe to see the process of making this illustrated beer label from rough thumbnail sketches, to color comps, to final label! I love working with breweries making their beer come to life on shelf! #beerlabel #b
Dream Job for CraftRoots Brewing ➡️ Swipe to see the process of making this illustrated beer label from rough thumbnail sketches, to color comps, to final label! I love working with breweries making their beer come to life on shelf! #beerlabel #brewery #freelance #procreate #illustration #sketch
Product shots for Rugged & Reliable design for @xtratuf #merchdesign #freelancer #design #illustration
Product shots for Rugged & Reliable design for @xtratuf #merchdesign #freelancer #design #illustration
XT Rugged & Reliable F25 This is of my favorite designs of the collection I created for @xtratuf Fall 25! The team there is incredible to work with and I can’t wait to show more of the designs and my process soon 🐟 #graphicdesign #illustration #procreate #merch #appareldesign #freelance
My process designing a hoodie for @xtratuf #graphicdesign #process #illustration #merch #logo
Making Halloween a little more sharky one design at a time 🦈 I love a tradition and making these tees for @capeclasp has been a blast every year. Comment below which one is your favorite from over the years! 🎃 Happy Halloween!! #halloween #shar
@dunkin what do you think? #salem #dunkin #merch #halloween
Sneak peak at some of the branding for the new line Out of the Ordinary by @xtratuf | @xtratuf.ooto Full case study coming soon 👀 #branding #logo #render #designer #graphicdesign #xtratuf #freelancedesigner Pie in the Sky label design and illustration for @aquaticbrewing Swipe ➡️ for a peak into my process #illustration #beerlabel #beverage #brewery #graphicdesign The process of creating #merch from sketch to photoshoot ✏️➡️📸 Ripple design for @xtratuf F25 collection #design #illustration #drawing #sketch #tshirt
@xtratuf is build for the outdoors so I figured their logo needed to go for a dip! 🌊 This is 1 of 9 designs I made for their Fall 2025 merch collection - all now available on their website 🐟 To achieve this look I overlayed their logo with a spir
Dream Job for CraftRoots Brewing ➡️ Swipe to see the process of making this illustrated beer label from rough thumbnail sketches, to color comps, to final label! I love working with breweries making their beer come to life on shelf! #beerlabel #b Product shots for Rugged & Reliable design for @xtratuf #merchdesign #freelancer #design #illustration
XT Rugged & Reliable F25 This is of my favorite designs of the collection I created for @xtratuf Fall 25! The team there is incredible to work with and I can’t wait to show more of the designs and my process soon 🐟 #graphicdesign #illust